Does Demand Forecasting Keep You Awake at Night?
Commercial Product Supply
Author: James Mullen
Thursday, October 08, 2015
Given the uniquely long and winding road pharmaceuticals must take to market, it is difficult for developers to predict the manufacturing capacity they will need when their product finally get there. Necessity demands that developers begin thinking about production capacity around three years prior to launch, but at that time a company has no real idea if its product will be a success, or how big a success, and therefore how much capacity it will need.
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